Flow Brand - Positioning and Content for Brands
Visual Identity
Flow Brand is a company created by two journalists, Adriana and Gustavo. Our challenge was to develop a visual identity that would connect with Flow's niches: Branding, Content, and Personal Branding.
For this, we created a specific color palette for each case. And when the brand communicates in a general way, we can use this palette differently. Therefore, enabling the brand to be dynamic and adaptive.
With so many bright and vivid colors, creating an efficient and detailed visual system was necessary. So, we created a modular identity divided into several separate blocks.
Based on the concept of the symbol, we reused it within the brand's graphic materials. Creating a specific Pattern and some gradients for the transition between the brand's colors.
Strategy: Gabriel Sauer, Eduardo Matos and Vinícius Müller
Creative Director / Motion Design: Vinícius Müller
Website: Eduardo Matos, Bernard Gerber and Vinícius Müller
